Seven things UK companies should consider when designing a website for the US market
When selling to US customers, most of our clients design a US website specifically tailored to the US market. (A ...
Marketing
Should your US affiliate have the word “America” in its name?
When creating a US subsidiary or other affiliate, UK companies often include a geographic identifier in the name. ...
7 reasons a UK business should have a US registered trademark
At Bouwen, we often apply for US registered trademarks for our UK clients doing business in the US. Although you ...
3 ways US and UK trade mark application processes differ
3 ways US and UK trade mark application processes differ
In both the US and the UK, trade mark law (spelled ...
Seven Marketing Mistakes by UK Companies Doing Business in the US
I have had the pleasure of working with scores of UK companies doing business in the US. Here are seven – easily ...